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](https://no-cache.hubspot.com/cta/default/47668955/interactive-220067028121.png) ## Automated Medical Consent Forms & Multi-Provider Scheduling Across 25 Service Zones Two working moms running a medical ear-piercing studio across multiple service areas. The scheduling alone was a part-time job. Selkire built the website, implemented HubSpot as their operating system, and built the calendar infrastructure end-to-end, shipping scheduling on the tools that fit the size of the business at each stage: HubSpot meetings to start, then Calendly as the team grew, then a custom-developed booking system that routes every request across ~25 ZIP codes to the right provider once off-the-shelf tools couldn't keep up. Year one: 164 paying appointments, no manual scheduling. Year two: three piercers and a dedicated on-site studio. [www.peekaboopiercing.com](https://www.peekaboopiercing.com) [](https://selkire.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJw4X0PuwN3%2BEbekTz%2Fmo%2Bi9WAmEUtmQnlA2UeOiPfHdPLtD2aw7T8nGe%2Bb8wfjFYb5YTRobFfiXLLxLZE7Wkzg7iKeGGIC0IXSnvb7PpmkpEl5Yg9cU40zc5rMTAyzoX8zQ2ybkt%2BqpVqEInM3aM4F9gJGV%2BAOEIAx2Bj8ZoS3b2I2YiQR8xhR5d1pwoG8QScx&webInteractiveContentId=219505040680&portalId=47668955&hsLang=en) ## Next Case Study: Yours A short call to understand the gaps, the systems behind them, and whether the work belongs in Selkire's hands. If it's a fit, we go from there. Your browser does not support the video tag. 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Where marketing ideas are reflected, refined, and refocused, helping your business shine brighter and move forward with purpose. *Join the mailing list for the secret sauce I'll never post.* [](https://www.linkedin.com/company/selkire-llc) Phoenixville, PA | United States Copyright © 2026, Selkire LLC ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#organization", "@type" : "Organization", "logo" : "https://selkire.com/hubfs/Selkire%20Logo%20marketing%20creative%20consultancy.png", "name" : "Selkire", "sameAs" : [ "https://www.instagram.com/selkire.creative", "https://www.facebook.com/selkire", "https://www.linkedin.com/company/selkire-llc" ], "url" : "https://selkire.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#business", "@type" : "ProfessionalService", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Phoenixville", "addressRegion" : "PA", "postalCode" : "19460" }, "areaServed" : [ { "@type" : "Country", "name" : "United States" } ], "description" : "Selkire is a HubSpot consultancy and marketing strategy studio helping businesses grow through CRM optimization, revenue operations, website strategy, SEO, AI discoverability, automation, and connected systems.", "founder" : { "@id" : "https://selkire.com/#elizabeth-schirk" }, "hasOfferCatalog" : { "@type" : "OfferCatalog", "itemListElement" : [ { "@id" : "https://selkire.com/#hubspot-services" }, { "@id" : "https://selkire.com/#revops-services" }, { "@id" : "https://selkire.com/#website-services" }, { "@id" : "https://selkire.com/#seo-services" }, { "@id" : "https://selkire.com/#marketing-consulting" }, { "@id" : "https://selkire.com/#brand-strategy" } ], "name" : "Selkire Services" }, "image" : "https://selkire.com/hubfs/Selkire%20Logo%20marketing%20creative%20consultancy.png", "logo" : "https://selkire.com/hubfs/Selkire%20Logo%20marketing%20creative%20consultancy.png", "name" : "Selkire", "priceRange" : "$$$", "telephone" : "+1-484-245-4018", "url" : "https://selkire.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#elizabeth-schirk", "@type" : "Person", "jobTitle" : "Founder", "name" : "Elizabeth Schirk", "worksFor" : { "@id" : "https://selkire.com/#business" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#website", "@type" : "WebSite", "name" : "Selkire", "publisher" : { "@id" : "https://selkire.com/#organization" }, "url" : "https://selkire.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#homepage", "@type" : "WebPage", "about" : { "@id" : "https://selkire.com/#business" }, "isPartOf" : { "@id" : "https://selkire.com/#website" }, "name" : "Smart Revenue Operations | Marketing Strategy & HubSpot CRM | Selkire", "url" : "https://selkire.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#peekaboo-review", "@type" : "Review", "author" : { "@type" : "Person", "name" : "Janette" }, "itemReviewed" : { "@id" : "https://selkire.com/#business" }, "publisher" : { "@type" : "Organization", "name" : "Peekaboo Piercing" }, "reviewBody" : "Elizabeth led development of our site in HubSpot and successfully consolidated multiple platforms into a single cohesive system. She addressed complex scheduling needs and implemented custom appointment routing by ZIP code with exceptional reliability." } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#hubspot-services", "@type" : "Service", "name" : "HubSpot CRM Services", "provider" : { "@id" : "https://selkire.com/#business" }, "serviceType" : "HubSpot Consulting", "url" : "https://selkire.com/hubspot-crm-experts-revops" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#revops-services", "@type" : "Service", "name" : "Revenue Operations Consulting", "provider" : { "@id" : "https://selkire.com/#business" }, "serviceType" : "Revenue Operations", "url" : "https://selkire.com/hubspot-crm-experts-revops" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#website-services", "@type" : "Service", "name" : "Website Strategy & Development", "provider" : { "@id" : "https://selkire.com/#business" }, "serviceType" : "Website Consulting", "url" : "https://selkire.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#seo-services", "@type" : "Service", "name" : "SEO, AEO & GEO Strategy", "provider" : { "@id" : "https://selkire.com/#business" }, "serviceType" : "Search Engine Optimization", "url" : "https://selkire.com/seo-revenue-growth-proof" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#marketing-consulting", "@type" : "Service", "name" : "Marketing & Operations Consulting", "provider" : { "@id" : "https://selkire.com/#business" }, "serviceType" : "Marketing Consulting", "url" : "https://selkire.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#brand-strategy", "@type" : "Service", "name" : "Brand & Messaging Strategy", "provider" : { "@id" : "https://selkire.com/#business" }, "serviceType" : "Brand Strategy", "url" : "https://selkire.com/brand-lab" } ```