Scaling Local Intake Architecture: +465% Organic Search & 164 Self-Serve Bookings | Selkire
Replaced manual scheduling workflows with custom intake routing and an automated HubSpot booking and consent portal. Saves 10 minutes per client, secures $75 upfront deposits hands-free, and drove a +478% surge in direct traffic.
Automated Medical Consent Forms & Multi-Provider Scheduling Across 25 Service Zones
Two working moms running a medical ear-piercing studio across multiple service areas. The scheduling alone was a part-time job. Selkire built the website, implemented HubSpot as their operating system, and built the calendar infrastructure end-to-end, shipping scheduling on the tools that fit the size of the business at each stage:
HubSpot meetings to start, then Calendly as the team grew, then a custom-developed booking system that routes every request across ~25 ZIP codes to the right provider once off-the-shelf tools couldn't keep up. Year one: 164 paying appointments, no manual scheduling. Year two: three piercers and a dedicated on-site studio.
www.peekaboopiercing.com
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