--- title: The Fresnel | AI and CRM Blog by Selkire | Elizabeth Schirk description: The Fresnel is Selkire’s marketing and HubSpot blog — where strategy comes into focus. Get insights, tools, and stories that help your brand grow smarter, not louder. --- [Skip to content](https://selkire.com/the-fresnel-marketing-crm-library/author/elizabeth-schirk#main-content) [![Selkire Logo marketing creative consultancy](https://selkire.com/hs-fs/hubfs/Selkire%20Logo%20marketing%20creative%20consultancy.png?width=200&height=200&name=Selkire%20Logo%20marketing%20creative%20consultancy.png "Selkire Logo marketing creative consultancy")](https://www.selkire.com) - Services Show submenu for Services - CRM & Platform Infrastructure Show submenu for CRM & Platform Infrastructure - [Retainer & Managed CRM Services](https://selkire.com/hubspot-retainer) - [Admin & Technical Support](https://selkire.com/hubspot-admin-crm-support) - [Implementation & Architecture](https://selkire.com/hubspot-crm-implementation) - [Salesforce to HubSpot Migration](https://selkire.com/salesforce-to-hubspot-migration) - [Groovebeam Custom Apps](https://selkire.com/groovebeam-branded-interactive-marketing-modules) Show submenu for Groovebeam Custom Apps - 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Resources Show submenu for Resources - [Valley Forge Business Exchange](https://selkire.com/valley-forge-business-exchange) - Tools Show submenu for Tools - [HubSpot Audit](https://selkire.com/hubspot-system-performance-ai-readiness) - [Brand Lab](https://selkire.com/brand-lab) - [The Fresnel: Marketing Library](https://selkire.com/the-fresnel-marketing-crm-library) - [About](https://selkire.com/about) Show submenu for About - [About](https://selkire.com/about) - [Location & HQ](https://selkire.com/hubspot-revops-greater-philadelphia) - [Portal](https://support.selkire.com/) [![The Fresnel\_Selkire](https://selkire.com/hs-fs/hubfs/The%20Fresnel_Selkire.png?width=200&height=200&name=The%20Fresnel_Selkire.png "The Fresnel_Selkire")](https://www.selkire.com) [![Formula 1 race cars competing on a track representing Selkire high-performance RevOps execution.](https://selkire.com/hubfs/2.jpg)](https://selkire.com/the-fresnel-marketing-crm-library/why-selkire-is-no-longer-in-hubspots-partner-program) [CRM](https://selkire.com/the-fresnel-marketing-crm-library/tag/crm), [HubSpot Implementation](https://selkire.com/the-fresnel-marketing-crm-library/tag/hubspot-implementation), [Revenue Operations](https://selkire.com/the-fresnel-marketing-crm-library/tag/revenue-operations) ## [Why Selkire is No Longer in HubSpot's Partner Program](https://selkire.com/the-fresnel-marketing-crm-library/why-selkire-is-no-longer-in-hubspots-partner-program) Sep 19, 2026, 1:35:23 PM I have been a HubSpot brand champion for a very long time, largely unbeknownst to them. [Read more](https://selkire.com/the-fresnel-marketing-crm-library/why-selkire-is-no-longer-in-hubspots-partner-program) [![A dramatic close-up of a bright yellow measuring tape stretched diagonally across dark, tailored suiting fabric, representing precision and executive due diligence for Selkire's RevOps, HubSpot CRM, and marketing agency infrastructure audits](https://selkire.com/hubfs/A%20dramatic%20close-up%20of%20a%20bright%20yellow%20measuring%20tape%20stretched%20diagonally%20across%20dark%2c%20tailored%20suiting%20fabric%2c%20representing%20precision%20and%20executive%20due%20diligence%20for%20Selkires%20RevOps%2c%20HubSpot%20CRM%2c%20and%20marketing%20agency%20infrastructure%20(2).jpg)](https://selkire.com/the-fresnel-marketing-crm-library/executive-due-diligence-marketing-agencies) [CRM](https://selkire.com/the-fresnel-marketing-crm-library/tag/crm), [Marketing Leadership](https://selkire.com/the-fresnel-marketing-crm-library/tag/marketing-leadership), [Vendor Management](https://selkire.com/the-fresnel-marketing-crm-library/tag/vendor-management) ## [Marketing Agency Due Diligence: The Follower Count Trap](https://selkire.com/the-fresnel-marketing-crm-library/executive-due-diligence-marketing-agencies) Jul 22, 2026, 7:54:10 PM In July 2026, BridalTok kicked off over a custom wedding dress nightmare. Within days, viral comment... [Read more](https://selkire.com/the-fresnel-marketing-crm-library/executive-due-diligence-marketing-agencies) [![Rolled architectural blueprints representing the operational planning required to align marketing, sales, and business growth Selkire](https://selkire.com/hubfs/Rolled%20architectural%20blueprints%20representing%20the%20operational%20planning%20required%20to%20align%20marketing%2c%20sales%2c%20and%20business%20growth%20Selkire%20(2).jpg)](https://selkire.com/the-fresnel-marketing-crm-library/marketing-operations-consulting-pipeline-alignment) [CRM](https://selkire.com/the-fresnel-marketing-crm-library/tag/crm), [Maketing Operations](https://selkire.com/the-fresnel-marketing-crm-library/tag/maketing-operations), [Revenue Operations](https://selkire.com/the-fresnel-marketing-crm-library/tag/revenue-operations), [Sales + Marketing Alignment](https://selkire.com/the-fresnel-marketing-crm-library/tag/sales-marketing-alignment) ## [Sales, Marketing, Operations: Aligned on Paper, at War in Practice](https://selkire.com/the-fresnel-marketing-crm-library/marketing-operations-consulting-pipeline-alignment) Jun 27, 2026, 12:54:01 AM Revenue Draining Siloed Marketing, Sales, and Operations Teams You've got a marketing department, a ... [Read more](https://selkire.com/the-fresnel-marketing-crm-library/marketing-operations-consulting-pipeline-alignment) [![Close-up of pyrite and gold nuggets symbolizing the AI gold rush, where hype-driven automation agencies, fragile RevOps systems, CRM shortcuts, and flashy AI consulting are mistaken for operational expertise.](https://selkire.com/hubfs/Close-up%20of%20pyrite%20and%20gold%20nuggets%20symbolizing%20the%20AI%20gold%20rush%2c%20where%20hype-driven%20automation%20agencies%2c%20fragile%20RevOps%20systems%2c%20CRM%20shortcuts%2c%20and%20flashy%20AI%20consulting%20are%20mistaken%20for%20operational%20expertise%20(2).jpg)](https://selkire.com/the-fresnel-marketing-crm-library/the-youtube-ai-grifter-gold-rush) [AI](https://selkire.com/the-fresnel-marketing-crm-library/tag/ai), [AI Agents](https://selkire.com/the-fresnel-marketing-crm-library/tag/ai-agents), [Marketing Leadership](https://selkire.com/the-fresnel-marketing-crm-library/tag/marketing-leadership) ## [The YouTube AI Grifter Gold Rush](https://selkire.com/the-fresnel-marketing-crm-library/the-youtube-ai-grifter-gold-rush) May 13, 2026, 7:19:41 PM Every guy with a ring light and a YouTube channel suddenly owns an AI agency. A few years ago, the s... [Read more](https://selkire.com/the-fresnel-marketing-crm-library/the-youtube-ai-grifter-gold-rush) [![Cluttered desk with laptop, notes, and paperwork illustrating a CRM system overwhelmed by competing inputs and lack of ownership](https://selkire.com/hubfs/Messy%20workspace%20with%20laptop%2c%20scattered%20papers%2c%20and%20sticky%20notes%20showing%20an%20overloaded%20CRM%20system%20with%20no%20clear%20structure%20or%20ownership.jpg)](https://selkire.com/the-fresnel-marketing-crm-library/leadership-are-you-supporting-marketing-or-sabotaging-it) [Marketing Leadership](https://selkire.com/the-fresnel-marketing-crm-library/tag/marketing-leadership) ## [Leadership: Are You Supporting Marketing or Sabotaging It?](https://selkire.com/the-fresnel-marketing-crm-library/leadership-are-you-supporting-marketing-or-sabotaging-it) May 3, 2026, 6:04:46 PM If you spend any time on the marketing side of LinkedIn, you already know the joke: marketing is the... 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Where marketing ideas are reflected, refined, and refocused, helping your business shine brighter and move forward with purpose. *Join the mailing list for the secret sauce I'll never post.* [![linkedin blue](https://selkire.com/hs-fs/hubfs/linkedin%20blue.png?width=300&height=300&name=linkedin%20blue.png "linkedin blue")](https://www.linkedin.com/company/selkire-llc) Phoenixville, PA | United States Copyright © 2026, Selkire LLC ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#organization", "@type" : "Organization", "logo" : "https://selkire.com/hubfs/Selkire%20Logo%20marketing%20creative%20consultancy.png", "name" : "Selkire", "sameAs" : [ "https://www.instagram.com/selkire.creative", "https://www.facebook.com/selkire", "https://www.linkedin.com/company/selkire-llc" ], "url" : "https://selkire.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#business", "@type" : "ProfessionalService", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Phoenixville", "addressRegion" : "PA", "postalCode" : "19460" }, "areaServed" : [ { "@type" : "Country", "name" : "United States" } ], "description" : "Selkire is a HubSpot consultancy and marketing strategy studio helping businesses grow through CRM optimization, revenue operations, website strategy, SEO, AI discoverability, automation, and connected systems.", "founder" : { "@id" : "https://selkire.com/#elizabeth-schirk" }, "hasOfferCatalog" : { "@type" : "OfferCatalog", "itemListElement" : [ { "@id" : "https://selkire.com/#hubspot-services" }, { "@id" : "https://selkire.com/#revops-services" }, { "@id" : "https://selkire.com/#website-services" }, { "@id" : "https://selkire.com/#seo-services" }, { "@id" : "https://selkire.com/#marketing-consulting" }, { "@id" : "https://selkire.com/#brand-strategy" } ], "name" : "Selkire Services" }, "image" : "https://selkire.com/hubfs/Selkire%20Logo%20marketing%20creative%20consultancy.png", "logo" : "https://selkire.com/hubfs/Selkire%20Logo%20marketing%20creative%20consultancy.png", "name" : "Selkire", "priceRange" : "$$$", "telephone" : "+1-484-245-4018", "url" : "https://selkire.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#elizabeth-schirk", "@type" : "Person", "jobTitle" : "Founder", "name" : "Elizabeth Schirk", "worksFor" : { "@id" : "https://selkire.com/#business" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#website", "@type" : "WebSite", "name" : "Selkire", "publisher" : { "@id" : "https://selkire.com/#organization" }, "url" : "https://selkire.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#homepage", "@type" : "WebPage", "about" : { "@id" : "https://selkire.com/#business" }, "isPartOf" : { "@id" : "https://selkire.com/#website" }, "name" : "Smart Revenue Operations | Marketing Strategy & HubSpot CRM | Selkire", "url" : "https://selkire.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#peekaboo-review", "@type" : "Review", "author" : { "@type" : "Person", "name" : "Janette" }, "itemReviewed" : { "@id" : "https://selkire.com/#business" }, "publisher" : { "@type" : "Organization", "name" : "Peekaboo Piercing" }, "reviewBody" : "Elizabeth led development of our site in HubSpot and successfully consolidated multiple platforms into a single cohesive system. She addressed complex scheduling needs and implemented custom appointment routing by ZIP code with exceptional reliability." } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#hubspot-services", "@type" : "Service", "name" : "HubSpot CRM Services", "provider" : { "@id" : "https://selkire.com/#business" }, "serviceType" : "HubSpot Consulting", "url" : "https://selkire.com/hubspot-crm-experts-revops" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#revops-services", "@type" : "Service", "name" : "Revenue Operations Consulting", "provider" : { "@id" : "https://selkire.com/#business" }, "serviceType" : "Revenue Operations", "url" : "https://selkire.com/hubspot-crm-experts-revops" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#website-services", "@type" : "Service", "name" : "Website Strategy & Development", "provider" : { "@id" : "https://selkire.com/#business" }, "serviceType" : "Website Consulting", "url" : "https://selkire.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#seo-services", "@type" : "Service", "name" : "SEO, AEO & GEO Strategy", "provider" : { "@id" : "https://selkire.com/#business" }, "serviceType" : "Search Engine Optimization", "url" : "https://selkire.com/seo-revenue-growth-proof" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#marketing-consulting", "@type" : "Service", "name" : "Marketing & Operations Consulting", "provider" : { "@id" : "https://selkire.com/#business" }, "serviceType" : "Marketing Consulting", "url" : "https://selkire.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#brand-strategy", "@type" : "Service", "name" : "Brand & Messaging Strategy", "provider" : { "@id" : "https://selkire.com/#business" }, "serviceType" : "Brand Strategy", "url" : "https://selkire.com/brand-lab" } ```