--- title: The Fresnel | AI and CRM Blog by Selkire | Most Read (2) description: Most Read | The Fresnel is Selkire’s marketing and HubSpot blog — where strategy comes into focus. Get insights, tools, and stories that help your brand grow smarter, not louder. (2) --- [Skip to content](https://selkire.com/the-fresnel-marketing-crm-library/tag/most-read/page/2#main-content) [![Selkire Logo marketing creative consultancy](https://selkire.com/hs-fs/hubfs/Selkire%20Logo%20marketing%20creative%20consultancy.png?width=200&height=200&name=Selkire%20Logo%20marketing%20creative%20consultancy.png "Selkire Logo marketing creative consultancy")](https://www.selkire.com) - Services Show submenu for Services - CRM & Platform Infrastructure Show submenu for CRM & Platform Infrastructure - [Retainer & Managed CRM Services](https://selkire.com/hubspot-retainer) - [Admin & Technical Support](https://selkire.com/hubspot-admin-crm-support) - [Implementation & Architecture](https://selkire.com/hubspot-crm-implementation) - [Salesforce to HubSpot Migration](https://selkire.com/salesforce-to-hubspot-migration) - [Groovebeam Custom Apps](https://selkire.com/groovebeam-branded-interactive-marketing-modules) Show submenu for Groovebeam Custom Apps - [Marketing Modules](https://selkire.com/groovebeam-branded-interactive-marketing-modules) - [Custom Quoting & Calculators](https://selkire.com/quoting-estimating-calculators) - [Lifecycle Marketing & Operations](https://selkire.com/lifecycle-marketing-operations-support) - [Search & AI Discovery (SEO / GEO / AEO)](https://selkire.com/seo-geo-aeo-services) - Managed RevOps & Leadership Show submenu for Managed RevOps & Leadership - [Fractional CMO Leadership](https://selkire.com/fractional-cmo-revenue-operations-leadership) - Focus Show submenu for Focus - [B2B Financial Consultancies & Capital Advisory](https://selkire.com/b2b-financial-services-revops) - [Health Clinics & Local Services](https://selkire.com/local-service-medical-spa-crm-engine) - [Home Services & Trade Contractors](https://selkire.com/home-services-revops-quote-pipeline) - Proof Show submenu for Proof - [Case Studies](https://selkire.com/revenue-growth-case-studies) Show submenu for Case Studies - [All Case Studies](https://selkire.com/revenue-growth-case-studies) - [Client Endorsements](https://selkire.com/client-hubspot-agency-reviews-proof) - [Interactive Demo](https://selkire.com/custom-software-crm-demos) Show submenu for Interactive Demo - [All Samples](https://selkire.com/custom-software-crm-demos) - [Groovebeam](https://selkire.com/groovebeam-branded-interactive-marketing-modules) - [Price](https://selkire.com/marketing-revenue-operations-pricing) - Resources Show submenu for Resources - [Valley Forge Business Exchange](https://selkire.com/valley-forge-business-exchange) - Tools Show submenu for Tools - [HubSpot Audit](https://selkire.com/hubspot-system-performance-ai-readiness) - [Brand Lab](https://selkire.com/brand-lab) - [The Fresnel: Marketing Library](https://selkire.com/the-fresnel-marketing-crm-library) - [About](https://selkire.com/about) Show submenu for About - [About](https://selkire.com/about) - [Location & HQ](https://selkire.com/hubspot-revops-greater-philadelphia) - [Portal](https://support.selkire.com/) Open main navigation Close main navigation - Services Show submenu for Services - CRM & Platform Infrastructure Show submenu for CRM & Platform Infrastructure - [Retainer & Managed CRM Services](https://selkire.com/hubspot-retainer) - [Admin & Technical Support](https://selkire.com/hubspot-admin-crm-support) - [Implementation & Architecture](https://selkire.com/hubspot-crm-implementation) - [Salesforce to HubSpot Migration](https://selkire.com/salesforce-to-hubspot-migration) - [Groovebeam Custom Apps](https://selkire.com/groovebeam-branded-interactive-marketing-modules) Show submenu for Groovebeam Custom Apps - [Marketing Modules](https://selkire.com/groovebeam-branded-interactive-marketing-modules) - [Custom Quoting & Calculators](https://selkire.com/quoting-estimating-calculators) - [Lifecycle Marketing & Operations](https://selkire.com/lifecycle-marketing-operations-support) - [Search & AI Discovery (SEO / GEO / AEO)](https://selkire.com/seo-geo-aeo-services) - Managed RevOps & Leadership Show submenu for Managed RevOps & Leadership - [Fractional CMO Leadership](https://selkire.com/fractional-cmo-revenue-operations-leadership) - Focus Show submenu for Focus - [B2B Financial Consultancies & Capital Advisory](https://selkire.com/b2b-financial-services-revops) - [Health Clinics & Local Services](https://selkire.com/local-service-medical-spa-crm-engine) - [Home Services & Trade Contractors](https://selkire.com/home-services-revops-quote-pipeline) - Proof Show submenu for Proof - [Case Studies](https://selkire.com/revenue-growth-case-studies) Show submenu for Case Studies - [All Case Studies](https://selkire.com/revenue-growth-case-studies) - [Client Endorsements](https://selkire.com/client-hubspot-agency-reviews-proof) - [Interactive Demo](https://selkire.com/custom-software-crm-demos) Show submenu for Interactive Demo - [All Samples](https://selkire.com/custom-software-crm-demos) - [Groovebeam](https://selkire.com/groovebeam-branded-interactive-marketing-modules) - [Price](https://selkire.com/marketing-revenue-operations-pricing) - Resources Show submenu for Resources - [Valley Forge Business Exchange](https://selkire.com/valley-forge-business-exchange) - Tools Show submenu for Tools - [HubSpot Audit](https://selkire.com/hubspot-system-performance-ai-readiness) - [Brand Lab](https://selkire.com/brand-lab) - [The Fresnel: Marketing Library](https://selkire.com/the-fresnel-marketing-crm-library) - [About](https://selkire.com/about) Show submenu for About - [About](https://selkire.com/about) - [Location & HQ](https://selkire.com/hubspot-revops-greater-philadelphia) - [Portal](https://support.selkire.com/) [![The Fresnel\_Selkire](https://selkire.com/hs-fs/hubfs/The%20Fresnel_Selkire.png?width=200&height=200&name=The%20Fresnel_Selkire.png "The Fresnel_Selkire")](https://www.selkire.com) [![A bar scene symbolizing how a CRM like Selkire helps businesses remember personal details that build loyalty. The bartender recognizes the customer instantly, with a glowing clock behind them representing perfect timing and connection](https://selkire.com/hubfs/A%20bar%20scene%20symbolizing%20how%20a%20CRM%20like%20Cofire%20helps%20businesses%20remember%20personal%20details%20that%20build%20loyalty.%20The%20bartender%20recognizes%20the%20customer%20instantly%2c%20with%20a%20glowing%20clock%20behind%20them%20representing%20perfect%20timing%20and%20connection.png)](https://selkire.com/the-fresnel-marketing-crm-library/what-is-a-crm) [CRM](https://selkire.com/the-fresnel-marketing-crm-library/tag/crm), [Most Read](https://selkire.com/the-fresnel-marketing-crm-library/tag/most-read) ## [What Is a CRM? It’s The Bartender Who Knows Everyone’s Usual](https://selkire.com/the-fresnel-marketing-crm-library/what-is-a-crm) Jan 5, 2026, 9:42:31 PM You Walk In. You’re Remembered. You push open the door. It’s been a while. You’re not sure if anyone... [Read more](https://selkire.com/the-fresnel-marketing-crm-library/what-is-a-crm) [![Digital illustration of a people working at a computer with vibrant blue and orange neon lighting](https://selkire.com/hubfs/17-1.png)](https://selkire.com/the-fresnel-marketing-crm-library/crm-hell-7-deadly-sins-that-kill-your-roi) [CRM](https://selkire.com/the-fresnel-marketing-crm-library/tag/crm), [Most Read](https://selkire.com/the-fresnel-marketing-crm-library/tag/most-read) ## [CRM Hell: 7 Deadly Sins That Kill Your ROI](https://selkire.com/the-fresnel-marketing-crm-library/crm-hell-7-deadly-sins-that-kill-your-roi) Jan 5, 2026, 9:41:55 PM You didn’t mean to end up here. But somehow, your CRM feels like a fiery pit of wasted time, dead le... [Read more](https://selkire.com/the-fresnel-marketing-crm-library/crm-hell-7-deadly-sins-that-kill-your-roi) [First](https://selkire.com/the-fresnel-marketing-crm-library/tag/most-read) [Prev](https://selkire.com/the-fresnel-marketing-crm-library/tag/most-read) [1](https://selkire.com/the-fresnel-marketing-crm-library/tag/most-read) [2](https://selkire.com/the-fresnel-marketing-crm-library/tag/most-read/page/2) Next Last Your browser does not support the video tag. [![Selkire Logo marketing creative consultancy](https://selkire.com/hs-fs/hubfs/Selkire%20Logo%20marketing%20creative%20consultancy.png?width=50&height=50&name=Selkire%20Logo%20marketing%20creative%20consultancy.png "Selkire Logo marketing creative consultancy")](https://selkire.com/) CRM Architecture, RevOps Infrastructure, HubSpot, SEO/AEO/GEO Visibility & Revenue Strategy [![Groovebeam logo by Selkire custom web app and routing logic demo](https://selkire.com/hs-fs/hubfs/Groovebeam%20Logos222.png?width=61&height=61&name=Groovebeam%20Logos222.png "Groovebeam logo by Selkire custom web app and routing logic demo")](https://selkire.com/groovebeam-branded-interactive-marketing-modules) CRM Extensions, Custom Apps, Dwell-Time Optimization, Custom Routing Logic & UI # Subscribe to The Fresnel ![The Fresnel\_Selkire](https://selkire.com/hs-fs/hubfs/The%20Fresnel_Selkire.png?width=200&height=200&name=The%20Fresnel_Selkire.png "The Fresnel_Selkire") The Fresnel is a reference library for Selkire’s strategic thinking, covering HubSpot expertise, marketing insights, and CRM strategy. Where marketing ideas are reflected, refined, and refocused, helping your business shine brighter and move forward with purpose. *Join the mailing list for the secret sauce I'll never post.* [![linkedin blue](https://selkire.com/hs-fs/hubfs/linkedin%20blue.png?width=300&height=300&name=linkedin%20blue.png "linkedin blue")](https://www.linkedin.com/company/selkire-llc) Phoenixville, PA | United States Copyright © 2026, Selkire LLC ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#organization", "@type" : "Organization", "logo" : "https://selkire.com/hubfs/Selkire%20Logo%20marketing%20creative%20consultancy.png", "name" : "Selkire", "sameAs" : [ "https://www.instagram.com/selkire.creative", "https://www.facebook.com/selkire", "https://www.linkedin.com/company/selkire-llc" ], "url" : "https://selkire.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#business", "@type" : "ProfessionalService", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Phoenixville", "addressRegion" : "PA", "postalCode" : "19460" }, "areaServed" : [ { "@type" : "Country", "name" : "United States" } ], "description" : "Selkire is a HubSpot consultancy and marketing strategy studio helping businesses grow through CRM optimization, revenue operations, website strategy, SEO, AI discoverability, automation, and connected systems.", "founder" : { "@id" : "https://selkire.com/#elizabeth-schirk" }, "hasOfferCatalog" : { "@type" : "OfferCatalog", "itemListElement" : [ { "@id" : "https://selkire.com/#hubspot-services" }, { "@id" : "https://selkire.com/#revops-services" }, { "@id" : "https://selkire.com/#website-services" }, { "@id" : "https://selkire.com/#seo-services" }, { "@id" : "https://selkire.com/#marketing-consulting" }, { "@id" : "https://selkire.com/#brand-strategy" } ], "name" : "Selkire Services" }, "image" : "https://selkire.com/hubfs/Selkire%20Logo%20marketing%20creative%20consultancy.png", "logo" : "https://selkire.com/hubfs/Selkire%20Logo%20marketing%20creative%20consultancy.png", "name" : "Selkire", "priceRange" : "$$$", "telephone" : "+1-484-245-4018", "url" : "https://selkire.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#elizabeth-schirk", "@type" : "Person", "jobTitle" : "Founder", "name" : "Elizabeth Schirk", "worksFor" : { "@id" : "https://selkire.com/#business" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#website", "@type" : "WebSite", "name" : "Selkire", "publisher" : { "@id" : "https://selkire.com/#organization" }, "url" : "https://selkire.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#homepage", "@type" : "WebPage", "about" : { "@id" : "https://selkire.com/#business" }, "isPartOf" : { "@id" : "https://selkire.com/#website" }, "name" : "Smart Revenue Operations | Marketing Strategy & HubSpot CRM | Selkire", "url" : "https://selkire.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#peekaboo-review", "@type" : "Review", "author" : { "@type" : "Person", "name" : "Janette" }, "itemReviewed" : { "@id" : "https://selkire.com/#business" }, "publisher" : { "@type" : "Organization", "name" : "Peekaboo Piercing" }, "reviewBody" : "Elizabeth led development of our site in HubSpot and successfully consolidated multiple platforms into a single cohesive system. She addressed complex scheduling needs and implemented custom appointment routing by ZIP code with exceptional reliability." } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#hubspot-services", "@type" : "Service", "name" : "HubSpot CRM Services", "provider" : { "@id" : "https://selkire.com/#business" }, "serviceType" : "HubSpot Consulting", "url" : "https://selkire.com/hubspot-crm-experts-revops" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#revops-services", "@type" : "Service", "name" : "Revenue Operations Consulting", "provider" : { "@id" : "https://selkire.com/#business" }, "serviceType" : "Revenue Operations", "url" : "https://selkire.com/hubspot-crm-experts-revops" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#website-services", "@type" : "Service", "name" : "Website Strategy & Development", "provider" : { "@id" : "https://selkire.com/#business" }, "serviceType" : "Website Consulting", "url" : "https://selkire.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#seo-services", "@type" : "Service", "name" : "SEO, AEO & GEO Strategy", "provider" : { "@id" : "https://selkire.com/#business" }, "serviceType" : "Search Engine Optimization", "url" : "https://selkire.com/seo-revenue-growth-proof" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#marketing-consulting", "@type" : "Service", "name" : "Marketing & Operations Consulting", "provider" : { "@id" : "https://selkire.com/#business" }, "serviceType" : "Marketing Consulting", "url" : "https://selkire.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://selkire.com/#brand-strategy", "@type" : "Service", "name" : "Brand & Messaging Strategy", "provider" : { "@id" : "https://selkire.com/#business" }, "serviceType" : "Brand Strategy", "url" : "https://selkire.com/brand-lab" } ```