Marketing systems for businesses that have outgrown improvisation | About Selkire
Selkire steps in when marketing, systems, and decision-making start slowing growth.
We focus on strategy, HubSpot, and core marketing systems. We do not touch bloated setups, unclear ownership, or work that cannot be scoped.
Our approach is shaped by time spent inside corporate atmospheres, where complexity, approvals, and overbuilt systems create drag. We design against that.
Projects are direct and built to last. When Selkire's work is complete, teams are able to operate without us.
Selkire is a fit for founders who want fewer moving parts, clearer control, and systems that do not require constant babysitting.
Selkire is founder-led. Work is handled directly, not passed down or outsourced. Clients work with the person responsible for strategy, systems, and decisions from start to end.
Founded & led by Elizabeth Schirk, Selkire serves as the central hub for a small ecosystem of work, including Groovebeam and Mojo Painting Company.
Elizabeth specializes in the transition from high-level strategy to technical execution. With a background in corporate revenue operations, she is a practitioner of subtraction- stripping away technical debt and complexity that creates organizational drag.
Whether Elizabeth is optimizing a website for SEO/GEO or architecting a global CRM, the deliverable is the same: a durable, self-sustaining system that frees your team to focus on growth while Selkire stays focused on your next strategic evolution.