Marketing systems for businesses that have outgrown improvisation | About Selkire

We step in when marketing, systems, and decision-making start slowing growth. 

Selkire focuses on strategy, HubSpot, and core marketing systems. We do not touch bloated setups, unclear ownership, or work that cannot be scoped.

Our approach is shaped by time spent inside corporate atmospheres, where complexity, approvals, and overbuilt systems create drag. We design against that.

Projects are direct and built to last. When Selkire's work is complete, teams are able to operate without constant adjustment or outside support.

Selkire is a fit for founders who want fewer moving parts, clearer control, and systems that do not require constant babysitting.

Selkire is founder-led. Work is handled directly, not passed down or outsourced. Clients work with the person responsible for strategy, systems, and decisions from start to end.

Founded & led by Elizabeth Schirk, Selkire serves as the central hub for a small ecosystem of work spanning strategy, operations, and creative execution.

Elizabeth’s background includes hands-on experience across marketing, positioning, and business operations, with a focus on how ideas move from concept to execution in fast-paced corporate environments. Her work centers on building systems that are clear, durable, and ready to scale.