Revenue operations and custom CRM systems for businesses that have outgrown improvisation.
We don’t sell "marketing vibes" or vanity metrics.
- HubSpot CRM Architecture: Consolidating databases, cleaning pipelines, and automating lead routing.
- Growth Visibility: Building local organic search (SEO/GEO) frameworks that capture high-intent traffic without ad spend.
- Custom Brand Apps (Groovebeam): Designing CRM-integrated tools—like portals and dynamic calculators—that turn passive visitors into active leads.
Our work is founder-led, highly strategic, and our systems are designed so your team can focus on executing deals vs. building and troubleshooting the software. We manage the technical heavy lifting, database hygiene, and continuous optimization in the background so your revenue engine never stops.
Founded & led by Elizabeth Schirk, Selkire serves as the central hub for a small ecosystem of work, including Groovebeam and Mojo Painting Company.
Elizabeth specializes in the transition from high-level strategy to technical execution. With a background in corporate revenue operations, she is a practitioner of subtraction to strip away technical complexity that creates organizational drag.
Whether Elizabeth is optimizing a website for SEO/GEO or architecting a global CRM, the deliverable is the same: a durable, high-performance engine. Selkire manages the technical heavy lifting, database hygiene, and continuous optimization in the background so your team is free to focus on execution while we architect your next strategic evolution.