Fractional Marketing Operations, Strategy & HubSpot RevOps for Businesses That Are Done Improvising.

Building predictable revenue pipelines and scalable systems for long-term equity.

at Selkire: We help businesses grow through clear marketing strategy and well-built systems.

From HubSpot to websites to SEO and AI discoverability, we align strategy, technology, and creative direction so every marketing touchpoint works harder.

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Demo Builds: Custom Web Applications + Website Modules & CRM Extensions

Generic SaaS slows you down. Selkire builds custom web applications and CRM extensions designed to fit your exact infrastructure. Test our live, interactive demos below to see how our custom routing and logic can be hardwired directly into your HubSpot pipeline:

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Solving Complex RevOps Logic for Peekaboo Piercing

Elizabeth led development of our site in HubSpot and successfully consolidated multiple platforms into a single, cohesive system. She addressed our very complex scheduling needs by identifying and implementing a custom scheduling solution that routes appointments by multiple ZIP codes to the correct provider and service area. That routing logic was critical to our operations and she executed it cleanly and reliably.

Read the full review.

-Janette
Owner/Founder
Peekaboo Piercing

Integrated RevOps, Search & Custom Logic

HubSpot & Revenue Operations (RevOps)

Annual CRM Retainer & Architecture: End-to-end HubSpot CRM setup, pipeline builds, lead tracking, workflow automation, and custom reporting dashboards.

Admin & Technical Managed Support: Dedicated ongoing CRM system management, contact organization, list segmentation, and tool integrations.

Implementation & Salesforce Migrations: Platform migration, structural overhaul, and data hygiene tailored for scaling B2B businesses.

Growth Visibility (SEO / GEO / AEO)

Search & AI Engine Strategy: Keyword mapping and content architecture designed for traditional search and modern AI discovery models (ChatGPT, Perplexity, Google SGE).

Authority Content Engine: Keyword-optimized authority articles, structured case studies, and conversion-focused lead magnets.

Custom Web Apps & CRM Extensions

Interactive Marketing Modules (Groovebeam): Custom web applications built to boost dwell time and directly feed data into your pipeline.

Custom Routing Logic & Calculators: ZIP-code service routing, multi-provider scheduling logic, and bespoke quoting/estimating calculators.

Lifecycle Marketing & Strategic Advisory

Nurture & Lifecycle Systems: Email system setup, automated nurture sequences, list validation, and promotional campaign execution.

Fractional CMO & Operations Leadership: Brand positioning strategy, performance audits, quarterly reviews, and executive guidance.

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Marketing + Operations Trusted by Clients + Founder-led Ventures

Selkire is both a studio and an operator. We partner with select clients, and build our own brands using the same methodology, strategy, systems, and standards offered externally. From the exact same trenches as you.