The Fresnel | AI and CRM Blog by Selkire | Marketing Leadership

A dramatic close-up of a bright yellow measuring tape stretched diagonally across dark, tailored suiting fabric, representing precision and executive due diligence for Selkire's RevOps, HubSpot CRM, and marketing agency infrastructure audits

In July 2026, BridalTok kicked off over a custom wedding dress nightmare. Within days, viral comment...

Close-up of pyrite and gold nuggets symbolizing the AI gold rush, where hype-driven automation agencies, fragile RevOps systems, CRM shortcuts, and flashy AI consulting are mistaken for operational expertise.

Every guy with a ring light and a YouTube channel suddenly owns an AI agency. A few years ago, the s...

Cluttered desk with laptop, notes, and paperwork illustrating a CRM system overwhelmed by competing inputs and lack of ownership

If you spend any time on the marketing side of LinkedIn, you already know the joke: marketing is the...